Privacy Policy

True Varsity respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how your data is collected, used, and protected when you visit or make a purchase from our website.

Who We Are

True Varsity is an online store specializing in custom and made-to-order varsity apparel.

Business Address: 766 Foster Ave, Bensenville, IL 60106, United States
Contact Email: contact@truevarsity.com

Information We Collect

When you browse our website, place an order, or create an account, we may collect:

Name, email address, and phone number
Billing and shipping address
Order details and purchase history
Account information (if you create an account)
IP address, browser type, and device information
Messages or inquiries sent to us

This information is collected only to operate our store, fulfill orders, and provide customer support.

How We Use Your Information

We use your information to:

Process and fulfill orders
Communicate order confirmations, updates, and support messages
Manage customer accounts
Improve website functionality and user experience
Comply with legal, tax, and accounting requirements

We do not use your personal data for marketing unless you choose to opt in.

Payments

All payments are processed securely through Shopify Payments, PayPal, and other trusted third-party providers. True Varsity does not store or have access to your full payment card or financial details. Payment providers handle your information according to their own privacy and security policies.

Email Communication

We use Shopify Email to send essential service-related emails such as order confirmations, shipping updates, and support replies. Promotional emails are sent only to customers who have chosen to subscribe. You may unsubscribe at any time using the link provided in those emails.

Cookies & Tracking Technologies

We use cookies and similar technologies to:

Enable essential website functionality
Remember user preferences
Analyze website traffic and performance

You can disable cookies through your browser settings. Please note that some website features may not function properly if cookies are disabled.

Analytics & Advertising

We use Google Analytics to understand how visitors interact with our website and to improve performance. We also use Google Ads for advertising purposes and may use additional advertising platforms in the future. These services may use cookies or similar technologies to display relevant advertisements based on browsing behavior. You can manage ad preferences through your browser settings and Google’s ad controls.

Sharing Your Information

We do not sell, rent, or trade your personal information.

Your data may be shared only when necessary with trusted third parties, including:

Payment processors
Shipping and logistics partners
Website, analytics, and advertising service providers

These parties may use your information only to perform services on our behalf.

International Data Transfers

Because we operate online and ship internationally, your information may be processed in countries other than your own. We take reasonable steps to ensure your data is handled securely and in accordance with this Privacy Policy.

Data Retention

We retain personal information only as long as necessary to fulfill orders, provide support, and comply with legal obligations. You may request deletion of your personal data, subject to applicable legal requirements.

Your Rights

You have the right to:

Request access to your personal data
Request correction or deletion of your information
Opt out of marketing communications

To make a request, contact us at: contact@truevarsity.com

Data Security

We use appropriate technical and organizational measures to protect your personal information. While no online system can guarantee absolute security, we take reasonable steps to safeguard your data.

Policy Updates

True Varsity may update this Privacy Policy from time to time. Any changes will be posted on this page. Continued use of the website after updates indicates acceptance of the revised policy.